Shelley Jones, BSA
Shelley is a proud AGvocate and is currently enjoying semi-retirement as a consultant. She is a certified facilitator of Appreciation at Work and develops and delivers training in the areas of client service, human resource management, and marketing. Shelley was elected to the 4-H Canada Board of Directors in 2021.
In her previous roles with the Saskatchewan Ministry of Agriculture, Shelley's work toward improving the public perception of agriculture led to the development and delivery of agriculture awareness, youth leadership, career promotion, and training programs under Growing Forward 2 and the Canadian Agricultural Partnership. A few of her celebrated successes include the creation of Farm & Food Care Saskatchewan, the expanded reach of Agriculture in the Classroom Saskatchewan, and the establishment of a Public Trust unit and agriculture program specialists across the province delivering Ministry programming and support to producers and amplifier groups.
Shelley is a graduate of the University of Saskatchewan, College of Agriculture, and grew up on a ranch near Crane Valley, SK. She is also an active community volunteer and was recognized as Moose Jaw’s Citizen of the Year and awarded the Canada 150 and the Queen Elizabeth II Platinum Jubilee Medals for her efforts.
Specialty Areas: Leadership, Management, Marketing, Board Governance, Public Speaking, Ag Education + Training, Public Trust
Adele Buettner
Founded 1993, AgriBiz Communications serves the management, marketing and communication needs of agricultural and food organizations with a local, provincial and national reach.
The success of AgriBiz is grounded in Adele’s leadership skills and natural diplomacy, her focus on collaboration, and an innate ability to problem solve. She has exceptional insight into board governance through her experience as a manager and senior executive, as well as serving on several boards including an executive member of Canadian Western Agribition and serving as President of Saskatoon Prairieland Park Corporation, SaskTel Centre and Agriculture in the Classroom (SK) Inc.
Adele is a passionate foodie and farm girl based in Saskatoon. She was raised on a mixed grain/beef operation east of Saskatoon and resided in that area until 2009. Today, Adele lives and works in Saskatoon while maintaining involvement in the family farm. Her daily life combines elements of urban and rural Saskatchewan.
Specialty Areas: Leadership, Management, Board Governance, Marketing, Communications, Public Trust
Dianna Emperingham,
Born and raised in rural Saskatchewan, Dianna lives at Katepwa Beach, where she and her husband Gord and chocolate labs Colt ad Tikka enjoy lake and outdoor life. In her spare time she keeps busy fishing, camping, hunting and spending time with her grandchildren.
Dianna has been in the Agriculture Industry for most of her career including 28 years with private industry. Dianna was Executive Director with the Crops and Irrigation Branch for 5 years and was strategically involved in the Production Technology Unit Org Design Project, Irrigation unit design to support asset transfer and expansion, and the Plant Industry review. Dianna joined the Lands Branch as Executive Director in May of 2024.
Her personal interest is in developing people and teams, with a focus on what inspires each person to be the best that they can be so that collectively we can best serve our ag clients and stakeholders.
Dianna is truly passionate about agriculture and finding sustainable ways to feed a hungry world.
Specialty areas: Leadership, Management, Public Speaking, Communications
Penny McCall, MSc, PAg
Penny is truly passionate about agriculture in this province, and her roots are deep – being a farm girl herself. She is no longer active in the family farm but is proud to be a public servant and dedicated to her hard-working team that is helping build a vibrant crop sector in the province.
Penny is currently Assistant Deputy Minister of Regulatory and Innovation, and this is her fifth position within her 20+ year tenure with the Saskatchewan Ministry of Agriculture. Prior to this role, she was Executive Director of the Crops and Irrigation Branch.
Penny would be happy to work with you on finding your voice and using your passions to serve your purpose in whatever work you do.
Specialty Areas: Leadership, Management, Public Speaking, Public Trust
Patti Durand
Patti Durand, based in Humboldt, SK, is a Strategic Action Planner, Speaker and Author at Brightrack Consulting, bringing skills honed in agricultural and small business advising within finance and the private sector.
Born and raised in Teulon, MB Patti holds a BSc - Agriculture from the University of Manitoba and is a certified Family Enterprise Advisor and Professional Agrologist.
In her 25+ year career, Patti has guided hundreds of Canadian farm business families to confidently navigate the paths of transition decision making. Her favorite definition of coaching, which she works to accomplish is "holding people capable".
Specialty Areas: Conflict Resolution, Leadership, Communication